Booking a Masonry Contractor Out for the Spring, Summer & Fall
Campaign period: April 1 – September 30, 2026 • Residential & commercial masonry
See how Google and Bing search ads, SEO, a high-converting landing page, and CRM automation produced 162 qualified leads for a masonry contractor across the busiest months of the year.
Impact Overview
Key results from the six-month campaign
Qualified leads are inquiries the contractor reviewed and confirmed as qualified, not total leads generated.
Services Delivered
A complete lead generation system targeting tuckpointing and lintel repair
Paid Search Ads
Google and Bing campaigns targeting residential and commercial searches for tuckpointing and lintel repair.
Search Engine Optimization
Ongoing SEO work to grow the contractor’s organic rankings alongside the paid campaigns.
Landing Page
A dedicated landing page built and optimized to convert ad traffic, reaching a 10%+ conversion rate.
CRM Automation
Automated follow-up, notifications, and lead qualification so every inquiry was captured and tracked.
Where the Leads Came From
Homeowners and property managers reached out both ways: by calling directly and by submitting a quote request on the landing page. Giving leads both options captured people however they preferred to get in touch.
Phone Calls
56% of LeadsForm Submissions
44% of LeadsTargeting
Residential + CommercialQualified Lead Mix
Campaign Screenshots & Real Lead Flow
Actual campaign elements and lead activity from the live system. Click any image to enlarge.
162 Qualified Leads
The contractor reviewed every inquiry from April through September and confirmed 162 as qualified.
Google & Bing Ad Creative
Optimized Landing Page
A dedicated landing page built for ad traffic turned more than 10% of visitors into leads, giving them a clear way to call or request a quote.
Phone Calls
A sample of the 90 qualified calls from the campaign.
Form Submissions
A sample of the 72 qualified quote requests.
Thank You Page + Email + SMS
Every lead saw a confirmation page and received an instant email and text.
Live Lead Notifications to the Contractor
Email and SMS alerts sent the moment a new lead came in.
SEO Work + Rankings
Organic visibility built alongside the paid campaigns
Follow-Up + Automation
The CRM set-up that made sure no lead slipped through
Missed Call Text Back
Callers who couldn’t get through received an automatic text so the conversation kept going
Review Requests
Automated requests to build the contractor’s reputation after jobs
Internal Notifications
Instant email and SMS alerts to the contractor for every new lead
External Notifications for Leads
Confirmation emails and texts so leads knew their request was received
Sales Pipeline Set-Up
A clear pipeline to track every lead from first contact to booked job
Lessons for Contractors
Actionable insights for masonry and construction businesses
Plan Around the Busy Season
Running campaigns from April through September put the contractor in front of buyers during the months masonry work is most in demand.
Target the Services You Want
Focusing on tuckpointing and lintel repair, rather than broad construction terms, attracted people looking for exactly that work.
Send Ads to a Dedicated Page
A focused landing page instead of a general website helped turn more than 10% of visitors into leads.
Automate So No Lead Is Missed
Missed-call text back and instant notifications kept inquiries from slipping through while the crew was out on jobs.
Ready to Book Out Your Masonry Business?
Get a free PPC audit and see how a system like this could fill your schedule through the busy season.